Market Testing is a package of services that are all required to achieve the goal of “qualifying your product for importing, positioning your product in the market, and evaluating the product’s market potential.” It consists of the following:

• Initial consultation with Ministry of Health officials that approve products for import
• Costing estimate for shipping, customs, taxes to determine landed price
• Retail price estimate to discover how you stack up again competition
• Research of similar products/brands in Japan
• Tastings with and evaluation by select Japanese buyers (liquid, packaging)
• Evaluation of how your product might fair in Japan and what to do next