Once you have received our evaluation and have decided to go further, you can Take the Plunge. (If you haven’t received an evaluation, go to Start here.)

The Plunge is  a two-year commitment to market building. In short, you make a two-year exclusive sales contract for Japan with Premium Beverages, with a one pallet minimum sales. We then do select marketing and sales activities (see below). put your brand in front of potential distributors. Our goal then is to make a one-year exclusive sales contract with a Japanese distributor, with a two-pallet minimum. This involves a suite of promotional activities that we can take to get your brand started with the ultimate goal of establishing an exclusive distributor.

These services are designed to 

• get sales started
• establish a brand presence
• build social credibility
• demonstrate proof-of-concept to distributors and retailers
• and, get a distributor to carry your product

Here is how it works:

• We sign a two-year exclusive contract for sales rights in Japan, one that requires annual purchases of at least one pallet of your product
• We work out a marketing plan for your brand that includes some mix of promotional activities–such as trade shows or consumer tastings–advertising, and other activities. There is a fee for each of these services that range from $500 to $1000 at the low end to $2500 at the high end. 
• You provide a minimum stock volume on consignment to use for samples and tastings, and to fulfill orders from consumers, bars, and restaurants. A minimum stock is 10 to 15 cases.
• The revenue from sales of the minimum stock will be used to cover import taxes, sample creation and shipment, and other related activities.